The email that landed in your inbox today from a brand was enabled by MarTech, so is the customer support you receive on social media channels, as well as most form of product promotion that is not paid advertising—for instance, a blog post created using a content management system and promoted using a social media scheduling service. It’s all marketing technology. Yet most brands are struggling to keep up, as many new technologies have begun to surface and organisations are having a hard time choosing an appropriate solution to improve their marketing strategy. For instance, budgets are shifting away from human resources, increasing reliance on marketing technology for operational efficiency. As more firms choose for smaller, more flexible structures, marketing leaders will turn to technology not only for automation and process liberation but also to foster greater cross-departmental communication. Leaders will begin to seek technology to help them manage marketing operations and activities more efficiently, especially with the ongoing use of work from home or virtual operations. Thus, a suitable strategy in place along with the right technology will greatly help marketers streamline processes and improve customer retention.
At this juncture, there is a wide variety of MarTech solution providers entering the industry with a set of advanced and integrated offerings. To help companies navigate through the best-of-breed solution providers, MarTech Outlook has compiled a list of the leading players in the field. This edition also offers a combination of thought leadership from subject-matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best MarTech startups according to your requirements.
We present to you MarTech Outlook’s “Top 10 MarTech Startups in Europe - 2021”.
